There’s a lot of new stuff happening in Fisherman’s Wharf, and the place is not just for tourists. That’s the mantra of Rachel Brown of the Fisherman’s Wharf Community Benefit District, a group of business and property owners aimed at enhancing San Francisco’s waterfront and enriching visitors’ experiences in the 30-block, 143-acre region that got its name in the late 19th century, when Italian immigrant fishermen came to The City.
San Francisco’s Fisherman’s Wharf is one of the City’s iconic destinations for tourists from around the world, along with Alcatraz, Chinatown, Union Square and Coit Tower. Join Tom Wilmer in San Francisco for a visit with Rachel Brown, Marketing and Communications Director for the Fisherman’s Wharf Community Benefit District.
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For the first time in almost two decades, a fisherman sold fish straight from his boat at Fisherman’s Wharf. Giuseppe “Joe” Pennisi sold about 230 pounds of rockfish, petrale sole and other fish from his boat on Saturday and Sunday, making him the first to take part in a pilot program at the Port of San Francisco that allows fishermen to sell directly to retail customers from their boats.
The Fisherman’s Wharf Community Benefit District (FWCBD), which serves, in part, as the destination marketing organization for San Francisco’s historic waterfront neighborhood, has released a new artificial intelligence-based trip planning tool powered by Utrip PRO. The free online planner enables visitors to select their interests and budget and receive a personalized, interactive itinerary for their visit to the Fisherman’s Wharf district.
Once a bustling waterfront where fishermen would unload heaps of Dungeness crab, Fisherman's Wharf is now an attraction on every visitor's itinerary. Home to world famous Irish coffees, just-out-of-the-oven sourdough bread, and the cutest San Francisco residents--the sea lions--it's no wonder it's such a crowd-pleaser. It is also home to a number of delicious restaurants. Although the Wharf caters to tourists, you can rub elbows with San Francisco locals at these spots. When you visit Fisherman's Wharf, bring your appetite.
Cover photo by Instagram user @a.athakhanh
City and business leaders and celebrity wax figures came together yesterday for the unveiling of the MerryTime at the Wharf holiday campaign, which includes ugly holiday sweater “yarn bombs” adorning the Fisherman’s Wharf neighborhood. While the campaign is intended to promote the various holiday events and festive atmosphere of the area during the holiday season, one of the ultimate goals is to collect coat donations for the homeless population of San Francisco.
Ten restaurants of the West Coast’s chowder capital, Fisherman’s Wharf, offered their version of this classic seafood comfort food to patrons. Attendees could taste each one and vote for their favorite. Additionally, a distinguished panel of judges tasted each dish for a separate Judges’ Choice award, and the results are in.