Fisherman's Wharf Unveils Personalized Itinerary Planning Technology Powered by Utrip PRO

Fisherman's Wharf Unveils Personalized Itinerary Planning Technology Powered by Utrip PRO

The Fisherman’s Wharf Community Benefit District (FWCBD), which serves, in part, as the destination marketing organization for San Francisco’s historic waterfront neighborhood, has released a new artificial intelligence-based trip planning tool powered by Utrip PRO. The free online planner enables visitors to select their interests and budget and receive a personalized, interactive itinerary for their visit to the Fisherman’s Wharf district.

Where to Eat in Fisherman's Wharf: An SF Travel Guide

Where to Eat in Fisherman's Wharf: An SF Travel Guide

Once a bustling waterfront where fishermen would unload heaps of Dungeness crab, Fisherman's Wharf is now an attraction on every visitor's itinerary. Home to world famous Irish coffees, just-out-of-the-oven sourdough bread, and the cutest San Francisco residents--the sea lions--it's no wonder it's such a crowd-pleaser. It is also home to a number of delicious restaurants. Although the Wharf caters to tourists, you can rub elbows with San Francisco locals at these spots. When you visit Fisherman's Wharf, bring your appetite.

Cover photo by Instagram user @a.athakhanh 

Fisherman’s Wharf Decks the Halls With Ugly Sweater Yarn Bombs for Merrytime at the Wharf Homeless Coat Drive Campaign

Fisherman’s Wharf Decks the Halls With Ugly Sweater Yarn Bombs for Merrytime at the Wharf Homeless Coat Drive Campaign

City and business leaders and celebrity wax figures came together yesterday for the unveiling of the MerryTime at the Wharf holiday campaign, which includes ugly holiday sweater “yarn bombs” adorning the Fisherman’s Wharf neighborhood. While the campaign is intended to promote the various holiday events and festive atmosphere of the area during the holiday season, one of the ultimate goals is to collect coat donations for the homeless population of San Francisco.

5 New Reasons to Dine at San Francisco's Fisherman's Wharf

5 New Reasons to Dine at San Francisco's Fisherman's Wharf

A surge of new restaurants has visitors—and locals—taking San Francisco’s Powell-Hyde cable car to the end of the line at Fisherman’s Wharf. Don’t expect bread bowls of chowder and checkered tablecloths: These new culinary destinations are ushering in an era of seasonal ingredients with unique twists and urban wine.