San Francisco's Fisherman's Wharf is a world famous tourist attraction and a thriving and vibrant local neighborhood and commercial area. Home to world-class dining, shopping, hotels and endless entertainment opportunities. Here you will find resources for media including photos and videos, story ideas, information about the Wharf, and more.
The FWCBD has an extensive library of Fisherman's Wharf neighborhood photography available for use in the media. New for 2018 - Fisherman's Wharf now has B-roll drone videography available for use, as well. Any member of the media or business in the Fisherman's Wharf district can use these media assets. If you are planning on using these photos or videos in paid advertisements, please reach out for permission. If you don't see the photo you are looking for, please reach out to firstname.lastname@example.org. The FWCBD has many photos available for use that are not included in this library.
- Print photography: "VisitFishermansWharf.com."
- Web photography: "VisitFishermansWharf.com" with URL and photo hyperlinking to the website URL
- Social media photography: Tag the Fisherman's Wharf account (Facebook @Fisherman's Wharf, Instagram @FishermansWharf, Twitter @TheWharfSF)
- Business photography: Photos in folders labeled "Courtesy of..." have been submitted by various businesses in Fisherman's Wharf. When using these photos please credit the business that provided the photo.
REcent news stories
“Views, ambiance and atmosphere are three of the top things visitors cite as being the reasons they love coming to Fisherman’s Wharf. Our tag line is ‘something for everybody’ as that is quite literally true. Museums, historic ships, a National Park Visitor Center, sea lions, attractions, boat cruises, PIER 39, Ghirardelli Square, numerous restaurants, art galleries, and a budding nightlife scene means that anybody can find something to do here that is of interest to them.
Beat the crowds and spend the morning in Fisherman’s Wharf! Sea lions, street performers, arcade games and crab for breakfast – all before your kid’s nap time!
Going to the Fisherman’s Wharf in the morning is the best – the Fisherman’s Wharf gets pretty crowded any day of the week, every season – but not so much at 9am! (The big crowds tend to come around after 11am.) There is plenty to do here in the early mornings before the crowd comes out. The morning is the best time to explore this amazingly touristy Fisherman’s Wharf. We did all of this in one morning – all before a big family nap.
If you haven’t visited San Francisco’s Fishermans Wharf in many years or at best you have been an infrequent visitor; you are missing out on some exciting changes to this popular destination. During my recent media trip to Fishermans Wharf, I was amazed by how much things have changed in the past 15 years (yes 15 years) since I last visited.
If you live in San Francisco, it’s the city everyone wants to visit. The first place visitors want to go see is Fisherman’s Wharf and Ghiradelli Square. We all have our list of the best things to see and do in San Francisco, but everyone wants to know where the locals go. The Mission is a great place to hang out, eat Mexican food and see some cool murals and Golden Gate Park or the Castro are not to be missed, but if you want to visit Alcatraz or listen to the sea lions while eating fresh Dungeness crab, you’ll want to visit the places in Fisherman’s Wharf where the locals go.
Over the decades, much has changed about one of the travel destination that tops everyone’s list but what hasn’t changed is the charm and atmosphere of Fisherman’s Wharf and there’s no better time than now than to gather the family and head to San Francisco’s historic waterfront district, which now boasts the perfect blend of old and new seamlessly blended into one.
What’s the catch of the day at Fisherman’s Wharf? People. But you don’t have to feel lost in the crowd at San Francisco’s busiest tourist attraction, thanks to people like our Featured Stranger, Gabrielle “Gabby” Jones.
There’s a lot of new stuff happening in Fisherman’s Wharf, and the place is not just for tourists. That’s the mantra of Rachel Brown of the Fisherman’s Wharf Community Benefit District, a group of business and property owners aimed at enhancing San Francisco’s waterfront and enriching visitors’ experiences in the 30-block, 143-acre region that got its name in the late 19th century, when Italian immigrant fishermen came to The City.
San Francisco’s Fisherman’s Wharf is one of the City’s iconic destinations for tourists from around the world, along with Alcatraz, Chinatown, Union Square and Coit Tower. Join Tom Wilmer in San Francisco for a visit with Rachel Brown, Marketing and Communications Director for the Fisherman’s Wharf Community Benefit District.
Listen Now: https://itunes.apple.com/us/podcast/journeys-of-discovery-with-tom-wilmer/id1137262178?mt=2&i=1000393915273
For the first time in almost two decades, a fisherman sold fish straight from his boat at Fisherman’s Wharf. Giuseppe “Joe” Pennisi sold about 230 pounds of rockfish, petrale sole and other fish from his boat on Saturday and Sunday, making him the first to take part in a pilot program at the Port of San Francisco that allows fishermen to sell directly to retail customers from their boats.
The Cannery Courtyard is home to San Francisco’s newest pop-up market. Launching this Sunday, September 10, the Artisan & Craftsman Marketplace will take place on the second Sunday of every month from 11a.m. - 5 p.m.
Come play tourist for a night in Fisherman's Wharf, San Francisco's top visitor destination! Strap on your fanny pack (which are undeniably useful), gather the squad, and go on a little vacay.
In 2018, the United Airlines Rock ‘n’ Roll Half Marathon San Francisco is celebrating 6 years running and they are bringing their best with more course entertainment, runner support, and community engagement every step of the way. The race begins near PIER 39 and ends at Ghirardelli Square, so check out one of the 13 hotels located at Fisherman's Wharf if you are coming from out of town.
Join us at Historic Pier 45, in the heart of Fisherman's Wharf, for a selection of beer tastings from some of the best craft brewers in the world!
The Red Umbrellas Group will be featured at the Cannery Courtyard on June 10th. The Cannery Courtyard is located between the Argonaut Hotel and the Historic Del Monte Cannery Building.
Come spend the day in the Fisherman's Wharf District at PIER 39, Fisherman's Wharf, Aquatic Park and Beach, and Ghirardelli Square. In addition to the street performers and local attractions there is also live music at both Aquatic Park and PIER 39. After a day of fabulous entertainment throughout the Wharf, you will be treated to a spectacular fireworks display over San Francisco Bay compliments of the City of San Francisco.
The Fisherman's Wharf CBD is a sponsor of Fleet Week in San Francisco; a fun-filled week where we can give thanks to the men and women who tirelessly serve our nation. The celebration includes a parade of ships along the Bay, an air show featuring the blue angels, ship tours and live entertainment throughout Fisherman's Wharf and San Francisco.
The oldest civic parade in San Francisco comes to the Wharf on Sunday, October 7, 2018. San Francisco’s Italian-American Community celebrates its 149th Italian Heritage Parade, featuring Italian and Italian-American dignitaries, music, performances, floats and representatives of Italian and Italian-American organizations and businesses.
Wharf Fest, a free Fisherman’s Wharf festival, returns to San Francisco’s iconic neighborhood for the sixth year.
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