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Summer of Love

San Francisco has—and always will be—a city that has the power to change the world. This year, as a part of San Francisco Travel and the California Historical Society's "Summer of Love" campaign, Fisherman's Wharf will be celebrating the 50th anniversary of the Summer of Love, the movement of art, music and politics that ushered in the hippie era and its defining counter-culture.

The Fisherman's Wharf district businesses will be offering special events and discounts that celebrate the throwback counter-culture of the 1960's era. 

Below is an assortment of Summer of Love themed activities, exhibitions, tours, deals, and year-round activities. 


The Cartoon Art Museum: Comix from the Summer of Love | June-September, 2017
The Cartoon Art Museum celebrates the Summer of Love with a selection of underground comix from Bay area creators Lee Marrs (Pudge, Girl Blimp), Trina Robbins (Wimmen's Comix) and highlights from the collection of Ron Turner, founder of famed San Francisco publisher Last Gasp. 

PIER 39's 60's Dance Party | June 23, 2017
Featuring a Beatles cover band and other groovy stuff, PIER 39 is hosting a 60's dance party that's sure to entice visitors to come and let down their hair. 


City Tour San Francisco: Love, Peace, and Haight Walking Tour
Join City Tour San Francisco for a new Love, Peace & Haight Walking Tour as part of your hop on hop off bus tour. Delve into the legendary history of San Francisco “cool” in one of San Francisco’s most eclectic and entertaining districts. Enjoy the sights and sounds of the streets that inspired so many great artists and see why so many of them called The Haight, home. 
The guided walking tours twice daily at Stop #13 at Haight and Stanyan Street and ends at Stop #14, Masonic Street and Haight Street, daily.

Electric Tour Company: Summer of Love Special!
$10 off per person Golden Gate Park Segway Tour | Valid through August 31, 2017
Join Electric Tour Company on the official Segway tour of Golden Gate Park, the birthplace of the Summer of Love!  This fully narrated journey includes the eastern portion of the 1,017 acre park, including a ride down Hippie Hill and through Sharon Meadow, past the “Janis Joplin Tree.”  Their professional guides provide the history and tales of this oasis in the city.  
Use promo code: SummerOfLove at checkout for $10 off per person on our Golden Gate Park Segway Tour! 

Hornblower Classic Cable Car: San Francisco Experience City Tour (Including Haight Ashbury Walking Tour) | Daily at 9:00 am & 1:00 pm
This is a one-of-a-kind premier city tour that lets you travel the streets of San Francisco in style aboard our authentic Classic Cable Car!  During your adventure you can disembark at four key locations for up close and personal guided walking tours. Your total experience is their #1 goal!  You will be treated like a VIP by their professional staff.  Being the Summer of Love in San Francisco, they are excited to incorporate Haight & Ashbury as one of our walking tour stops.
Admission Cost: Adult (ages 16+) is $59.00, Child (ages 5 - 15) is $45.00, and Children 4 & Under are free.

Bay City Bike Rentals and Tours: Bike Discounts Valid through December 31, 2017
All day bike rentals: $7 off Hybrids or $15 off Electric (Ladyland) Bikes. Biking the Haight is where it’s at! Ride past groovy old Victorians and the original home of the Grateful Dead. Loop through Golden Gate Park visiting three far out museums and the Japanese Tea Garden. Circle around Stow Lake and stop for a bite to eat before heading out to hug a tree and commune with nature. Bike the coastal bike trail and visit the Cliff House and Sutro baths remains before looping back to the bike shop… Celebrate the Summer of Love with a bicycle.
Cost: $7 off Hybrids or $15 of Electric Bikes. 415-346-2453 (call to book, using “Summer of Love” discount)

San Francisco Love Tours: Daily Tours | Year-Round                    
Ride a VW hippie bus with San Francisco Love Tours and experience modern day San Francisco infused with the spirit of the 60’s. 

Blazing Saddles Bike Rentals & Tours: Groovy Bike Rental Discounts and Free Mobile App! |Valid June-August, 2017
Enjoy the freedom and fun of a bicycle ride! Blazing Saddles is offering special discounts to celebrate the Summer of Love. Ride the car-free bike path to the Golden Gate Bridge, then continue to Sausalito where you can take the bikes on the ferry to return! With over 30 years’ experience, Blazing Saddles is proud to be the first, and continues to be the best Bike the Bridge company in San Francisco. Search “Blazing Saddles” in your app store for the free mobile navigation app, too!
Cost: $7 off Deluxe Comfort Hybrid date rate or $15 off Electric Bikes (A2B, E-Blazer, or Stromer model). No reservations needed; just ask for the “Summer of Love special” at 2715 Hyde Street. 


Boudin Bakery: Sourdough Peace Bread | June-September, 2017
The Original San Francisco Flour Children have created a commemorative sourdough peace bread in honor of the 50th Anniversary of the Summer ofLove.  These commemorative sourdough peace breads will be available for purchase from June through September at our Flagship location, Boudin at the Wharf.
Cost: $9.99

Wipeout Bar & Grill: Summer of Love Burger | Valid June 20, 2017-September 22, 2017
Wipeout Bar & Grill is featuring a Summer of Love burger all summer long! The Summer of Love Burger is a house-made patty of brown rice, black beans, oatmeal, dried plums and seasoning, and topped with pesto aioli $11.95. In a hurry? Swing by the VW Bus for to-go food and pick up a tie-dye Wipeout Bar & Grill shirt in the gift store. (Summer of Love Burger is dine-down only).
Cost: $11.95

Pier Market Seafood: Haight Street Haze Cocktail | Valid June 20, 2017-September 22, 2017
Pier Market will be offering a special Haight Street Haze tye-die cocktail to honor the Summer of Love 50 year anniversary in their newly remodeled bar and dining room!
Cost: $9.95

Fog Harbor: Summer of Love Margarita | Valid June 20, 2017-September 22, 2017
Fog Harbor is celebrating 50 years with the special "Summer of Love Margarita" made with El Charro Reposado, Patron Citronge, hibiscus syrup, fresh lime and agave served up and topped with Patron Citronge foam and a flower.
Cost: $12.50

Hard Rock Cafe at PIER 39: Summer of Love Artifacts | Year-Round               
Summer of Love-related artifacts on display include:
o   Painting of “Jerry Garcia” by Grace Slick - In addition to being the legendary singer for Jefferson Airplane/Starship, Grace Slick is a talented painter. This whimsical portrait of Jerry Garcia was painted by Jefferson Airplane/Starship vocalist Grace Slick.
o   Wavy Gravy’s Guitar - This Epiphone guitar was signed by a who’s-who of counterculture luminaries and musicians – including Wavy Gravy, Country Joe McDonald, Graham Nash, Jack Casady, Jorma Kaukonen, Paul Kantner, Bob Weir, Arlo Guthrie, Joan Baez, David Crosby, Phil Lesh, Richie Havens and many more – at the 1994 S.E.V.A. concert at the Masonic Auditorium here in San Francisco.
o   “Country” Joe McDonald’s Guitar - One of the mainstays of the late 1960s Haight/Ashbury scene, Country Joe and the Fish epitomized the San Francisco sound with songs like “Feel Like I’m Fixin’ to Die Rag” and a memorable performance at Woodstock. “Country” Joe McDonald owned this absolutely gorgeous Gibson ES-355.


Madame Tussauds: Celebrity Hippie Wax Figures | Year-Round                        
Rub shoulders with iconic stars and free thinkers of the Summer of Love such as Jerry Garcia, Janis Joplin, Jimi Hendrix, Carlos Santana and Steve Jobs.

Aquarium of the Bay: Summer of Love at the Aquarium | August 5-12, 2017
Get far out and go below this Summer of Love at Aquarium of the Bay, located on PIER 39, along San Francisco's iconic waterfront. Share your love of the ocean between August 5th and 12th at the Aquarium where you will learn about bay creatures and how to better protect the ocean. Whether participating in awareness efforts such as the #strawlessocean campaign, or building initiatives such as Conservation Impact Programs, the Aquarium and have a broad impact upon on conservation challenges facing the global environment. Aquarium activities are free with general admission. Sea Lion Center activities free for all PIER visitors.
Cost: $24.95 for Adults, $14.95 for Children/Seniors

elizabethW: The Scent of Love | June-August, 2017
elizabethW is a local perfumery and with a boutique store on the Plaza Level at Ghirardelli Square.  They will be bringing in specifically designed merchandise to their store during the “Summer of Love” celebration, which will reflect the feelings, the love, the color and the times of this special and historic 50th anniversary.  In addition to these specifically curated items for this event, they will also carry a wide assortment of tasteful San Francisco, California and local bay Area products, including their own elizabethW brand of bath & body products.


Hotel Zoe: Summer of Love Package Rate
Hotel Zoe will be offering a special Summer of Love package.
Package Inclusions:
o   $50.00 Hotel “Credit”
o   1967-themed Arrival Amenity
o   Hotel Zoe Hit List thru Spotify
o   2-Night Minimum Length of Stay Required. 
o   Not Valid with any other Promotional Offer
Cost: The “Best Available Rate” plus $10.00

Hotel Zephyr: Love Anchors Z Soul | March 27-December 30, 2017
Celebrate Summer of Love’s 50th Anniversary in San Francisco with a shopping experience at a local vintage boutique, a hippie photo session in the Haight or in Golden Gate Park, and take a trip with your love in Vantigo’s San Francisco City Tour featuring a vintage Volkswagen van that will navigate the city’s less-traveled lanes. Your stay will include a modern-day Bluetooth record player with records, and a gift certificate to Amoeba Music. Book now for a minimum two-night stay. 72 hours advance booking required, based on availability.
Cost: Rates from $1,899