Summer of Love

San Francisco has—and always will be—a city that has the power to change the world. This year, as a part of San Francisco Travel and the California Historical Society's "Summer of Love" campaign, Fisherman's Wharf will be celebrating the 50th anniversary of the Summer of Love, the movement of art, music and politics that ushered in the hippie era and its defining counter-culture.

The Fisherman's Wharf district will be decked out with tie-dye street art and many businesses in the area are offering special events and discounts that celebrate the throwback counter-culture of the 1960's era. 

Here is an assortment of Summer of Love themed activities, exhibitions, tours, deals, and year-round activities. 

Events and Exhibitions

The Cartoon Art Museum: Comix from the Summer of Love | April-August 2017
The Cartoon Art Museum celebrates the Summer of Love with a selection of underground comix from Bay area creators Lee Marrs (Pudge, Girl Blimp), Trina Robbins (Wimmen's Comix) and highlights from the collection of Ron Turner, founder of famed San Francisco publisher Last Gasp. 

PIER 39's 60's Dance Party | June 23, 2017
Featuring a Beatles cover band and other groovy stuff, PIER 39 is hosting a 60's dance party that's sure to entice visitors to come and let down their hair. 


City Tour San Francisco: Love, Peace, and Haight Walking Tour
Join City Tour San Francisco for a new Love, Peace & Haight Walking Tour as part of your hop on hop off bus tour. Delve into the legendary history of San Francisco “cool” in one of San Francisco’s most eclectic and entertaining districts. Enjoy the sights and sounds of the streets that inspired so many great artists and see why so many of them called The Haight, home. 
The guided walking tours twice daily at Stop #13 at Haight and Stanyan Street and ends at Stop #14, Masonic Street and Haight Street, daily.

Electric Tour Company: Summer of Love Special!
$10 off per person Golden Gate Park Segway Tour | Valid through August 31, 2017

Join Electric Tour Company on the official Segway tour of Golden Gate Park, the birthplace of the Summer of Love!  This fully narrated journey includes the eastern portion of the 1,017 acre park, including a ride down Hippie Hill and through Sharon Meadow, past the “Janis Joplin Tree.”  Their professional guides provide the history and tales of this oasis in the city.  Use promo code: SummerOfLove at checkout for $10 off per person on our Golden Gate Park Segway Tour! 

San Francisco Experience City Tour: Haight Ashbury Walking Tour | Daily at 9:00 am & 1:00 pm
This is a one-of-a-kind premier city tour that lets you travel the streets of San Francisco in style aboard our authentic Classic Cable Car!  During your adventure you can disembark at four key locations for up close and personal guided walking tours. Your total experience is their #1 goal!  You will be treated like a VIP by their professional staff.  Being the Summer of Love in San Francisco, they are excited to incorporate Haight & Ashbury as one of our walking tour stops.
Admission Cost: Adult (ages 16+) is $59.00, Child (ages 5 - 15) is $45.00, and Children 4 & Under are free.

Bay City Bike Rentals and Tours: Bike DiscountsValid through December 31, 2017
All day bike rentals: $7 off Hybrids or $15 off Electric (Ladyland) Bikes. Biking the Haight is where it’s at! Ride past groovy old Victorians and the original home of the Grateful Dead. Loop through Golden Gate Park visiting three far out museums and the Japanese Tea Garden. Circle around Stow Lake and stop for a bite to eat before heading out to hug a tree and commune with nature. Bike the coastal bike trail and visit the Cliff House and Sutro baths remains before looping back to the bike shop… Celebrate the Summer of Love with a bicycle.
Cost: $7 off Hybrids or $15 of Electric Bikes. 415-346-2453 (call to book, using “Summer of Love” discount)


Wipeout Bar & Grill: Summer of Love Burger | Valid June 20, 2017-September 22, 2017
Wipeout Bar & Grill is featuring a Summer of Love burger all summer long! The Summer of Love Burger is a house-made patty of brown rice, black beans, oatmeal, dried plums and seasoning, and topped with pesto aioli $11.95. In a hurry? Swing by the VW Bus for to-go food and pick up a tie-dye Wipeout Bar & Grill shirt in the gift store. (Summer of Love Burger is dine-down only).
Cost: $11.95

Pier Market Seafood: Haight Street Haze Cocktail | Valid June 20, 2017-September 22, 2017
Pier Market will be offering a special Haight Street Haze tye-die cocktail to honor the Summer of Love 50 year anniversary in their newly remodeled bar and dining room!
Cost: $9.95

Fog Harbor: Summer of Love Margarita | Valid June 20, 2017-September 22, 2017
Fog Harbor is celebrating 50 years with the special "Summer of Love Margarita" made with El Charro Reposado, Patron Citronge, hibiscus syrup, fresh lime and agave served up and topped with Patron Citronge foam and a flower.
Cost: $12.50


Boudin Bakery: Sourdough Peace Bread | June through September
The Original San Francisco Flour Children have created a commemorative sourdough peace bread in honor of the 50th Anniversary of the Summer ofLove.  These commemorative sourdough peace breads will be available for purchase from June through September at our Flagship location, Boudin at the Wharf.
Cost: $9.99

elizabethW: The Scent of Love
elizabethW is a local perfumery and with a boutique store on the Plaza Level at Ghirardelli Square.  They will be bringing in specifically designed merchandise to their store during the “Summer of Love” celebration, which will reflect the feelings, the love, the color and the times of this special and historic 50th anniversary.  In addition to these specifically curated items for this event, they will also carry a wide assortment of tasteful San Francisco, California and local bay Area products, including their own elizabethW brand of bath & body products.


Hotel Zoe: Summer of Love Package Rate
Hotel Zoe will be offering a special Summer of Love package.
Package Inclusions:
-$50.00 Hotel “Credit”
-1967-themed Arrival Amenity
-Hotel Zoe Hit List thru Spotify
-2-Night Minimum Length of Stay Required. 
-Not Valid with any other Promotional Offer
Cost: The “Best Available Rate” plus $10.00