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Fisherman's Wharf of San Francisco
 
The Fisherman's Wharf Community Benefit District has the following comittees:
Click on a committe name for current updates and to learn more.
 
PIERSAFE
 
During the 2009– 20010 fiscal year, the PIERsafe Committee will continue to be focused on four main goals:
  • Creating an emergency and preparedness plan for the community
  • Recruiting new community members to become NERT (Neighborhood Emergency Response Team) certified
  • Holding an emergency response training exercise with in the participation of businesses and residents in the Fisherman’s Wharf community participating
  • Increase the involvement from the community in the PIERsafe program
  • Publishing quarterly PIERsafe newsletter with preparedness information and safety tips for the Fisherman’s Wharf Community
If you are interested in ensuring that your business, staff and home are prepared in the case of an emergency, to register to become a PIERsafe member and receive our quarterly newsletter.
 
STREET OPERATIONS AND BEAUTIFICATION
 
The goal of the SOBO committee is to ensure that the Fisherman’s Wharf community is “Clean and Safe”. The following projects mentioned in the President’s report are managed by the SOBO committee.
  • Pedestrian Way Finding Signage
    The pedestrian way finding signage program has installed 10 signs in the Land-side CBD to compliment the six signs installed on the northside of Jefferson Stet by the Port of San Francisco.
  • Hanging Flower Baskets
    Our community has decorated Jefferson Street with beautiful hanging flower baskets to adorn the light poles.
  • Quarterly Steam Cleaning of Streets (Land-side CBD)
    To add to the cleanliness of our District the Land-side CBD will have its sidewalks steamed cleaned on a quarterly basis to improve the appearance of our highly trafficked corridors of Jefferson and Beach Streets and the arteries from Powell to Leavenworth Streets
  • Street Maintenance (Land-side CBD ) High Season
    Augmenting the cleaning of the streets within our Land-side 24 block boundary with supplemental street maintenance services
  • Graffiti Abatement Program (Land-side CBD)
    Remaining committed to removing all graffiti offenses made in the boundaries of the Land-side CBD within one week after receiving report
  • Security
    10B Police Evening Coverage
    During the months of highly visited periods, the Wharf will be patrolled by 10B police officers from Central Station adding to the security in our Districts
    Business Neighborhood Watch Program
    The CBD is committed to making this community safe for both our businesses and visitors, therefore a Business Neighborhood Watch program is being developed in concert with SF SAFE
    Fisherman’s Wharf Communication System
    A communications reporting system will be made available for the CBD and merchants to send blast messages of important events occurring in the District
 
DISTRICT IDENTITY AND STREETSCAPE IMPROVEMENTS
 
The Marketing Committee will continue working to promote visitations to Fisherman's Wharf. The Committee plans to focus its attention on fine-tuning and optimizing our website. In the coming fiscal year, we will continue to further publicize Fisherman's Wharf through our new CD-ROM Press Kit as well as participation in the California State Tour and Travel Commission media events. The advertising program will support local visitor-driven campaigns such as Crab Season and Holiday Season as well as assist in promoting Fourth of July and Fleet Week. We also will aggressively try to secure sponsors to supplement our advertising budgets.
 
LAND USE AND PLANNING
 
Last year, the Planning Committee retained San Francisco-based EDAW, an internationally respected design firm specializing in revitalizing waterfronts, to initiate a community-based planning effort and to organize a series of community workshops and develop a “vision plan” for the Fisherman’s Wharf area. The vision plan identified a number of priority actions to ensure that the Wharf area will attract its share of visitors and Bay Area residents in the future.

In February 2007, the CBD Board of Directors, asked EDAW to focus on several priority projects and to assess implementation costs related to these projects.

These priority projects were:

  • Improve the seven-core block area of Jefferson Street spanning west
    from Pier 39 to Hyde Street/Aquatic Park with wider sidewalks to
    relieve overcrowding, defined bicycle access, improved
    paving, accommodation of the Bay Trail and other public
    amenities
  • Develop a Parking Management Plan, which provide better access to
    parking facilities, improves area circulation, resolves or better handles
    congested and traffic conflicts along the Embarcadero and Jefferson
    Street, as well as other streets
  • Completion of zoning review and adoption of new policies to guide
    future development and uses to preserve the commercial fishing
    industry and the family friendly environment of Fisherman’s Wharf
We are pleased to announce that through the collective efforts of the Fisherman’s Wharf CBD, EDAW (our planning consultant), Planning Director, Dean Macris, and Supervisor Aaron Peskin, City monies have been allocated to allow for further planning of the abovementioned projects and identification of funding sources. We believe that future implementation of these and other projects will preserve and enhance the character and economic vitality of the Fisherman’s Wharf area and ensure that it is San Francisco’s destination of choice for residents and visitors alike.

This year the main assignment of the Planning Committee is to further the community based planning efforts, guide the program of work developed by EDAW and various City agencies and help facilitate further stakeholder meetings.

 
TRANSPORTATION IMPROVEMENT COMMITTEE
 
The goal of the Transportation Improvement Committee is to help mitigate traffic congestion due to tour operations in the area and to improve vehicle and pedestrian safety while helping to support the continuing success of all tour operators within the Fisherman’s Wharf Area. The Transportation Improvement Committee meets on an as-needed basis, typically once every two months. All meeting dates will be announced to the community via email, and posted on the FWCBD’s event calendar. Some of the topics that this committee works to address include:
  • Standardization of most loading zones to a twenty minute time limit as a means of facilitating safer passenger loading practices and equal opportunity access to municipal loading zones.
  • Improved signage to direct tour operators to the appropriate loading, staging, and long-term parking areas.
  • Requesting increased enforcement by the San Francisco Police Department and Department of Public Transportation in order to ensure compliance by all operators.
  • Create an open dialogue to improve relationships between tour operators, merchants, and residents in the Fisherman’s Wharf community.
 
 




















 
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