San Francisco's Fisherman's Wharf is a world famous tourist attraction and a thriving and vibrant local neighborhood and commercial area. Home to world-class dining, shopping, hotels and endless entertainment opportunities, the Wharf is truly the place to start your San Francisco experience.

As the home of San Francisco's fishing fleet, docked along Jefferson Street, Fisherman's Wharf is the important center of our city's historic fishing industry. Along our neighborhood's "Fish Alley" you can still see fishermen at work, which is always a fun and unique San Francisco experience. The Wharf area is also the launching point for Bay cruises and charters.

Family entertainment is a neighborhood specialty. With our famous sea lions, Wax Museum, Ripley's Believe It or Not! Museum, The Aquarium of the Bay at PIER 39 and the World War II submarine, USS Pampanito, Fisherman's Wharf is the perfect place to bring the kids. Specialty shops and restaurants line the Wharf--including PIER 39, Anchorage Square and THE CANNERY shopping complexes. The world famous Ghirardelli Square has been converted to an open-air center filled with fun shops and restaurants. Here you can even see the company's original chocolate-making machines.

One of the great pleasures of visiting San Francisco is a stroll along this city’s historic Fisherman’s Wharf. Here visitors can peer down at the fishing crafts riding in the calm water, or pause to watch fishermen mending a net. Most of the boats in view belong to a "third generation" of fishing craft, which have made history at Fisherman's Wharf.

From the days of the Gold Rush until the turn of the century, the San Francisco fishing fleet was composed of lateen-rigged sailboats. They were copies of the craft which the Italian fishermen knew in their native land. Green was the prevailing color of the tiny boats, and the name of a patron saint appeared on the hull. The fishermen themselves were as colorful as their craft. Their natural talent for song was to be heard in renditions of arias from Verdi, lusty if not always true to the ear. In the fog-shrouded waters outside the Golden Gate, the singing was a means of communication. You could not see a companion boat, but you knew it was there.

The "second-generation" of fishing boats came with the introduction of gasoline engines; small but dependable "put-puts". What became known as the Monterey Hull boats came into general use. The gas engine made it possible to fish more days of the year, gave a wider range for their operation in the ocean water and provided power to haul in the nets or lines.

Even today, several hundred of the Monterey-type boats remain as a part of the fishing fleet. Often likened to the "vintage" automobiles of the Model-T era, the Monterey Hull craft ride at harbor alongside a "'third generation" of commercial fishing boats; diesel-powered craft which overshadow them in size; cruising capacity and are often equipped with two-way radio telephones and "sonar" depth-finders.

Fishermen used to their news about the weather from nature instead of a radio or television report. If the moon was in the east, the tide was coming in; or if in the west, the tide was flowing out the Golden Gate. A circle around the moon meant rain. Porpoises playing around the boat indicated a bad wind was brewing.

Old timers around Fisherman's Wharf have other tales to tell, recalled from the period of the last sailboats. It was hard work. If the boat was becalmed, they waited long hours for a breeze, or got out the oars and rowed. Sometimes they would throw a grappling hook into the rudder chain of a passing steamer and get an easy ride home. When the steamer crews called out imprecations against these marine hitchhikers, the Italian fishermen screamed right back in words that soon became a part of waterfront "lingo".

In those earlier periods, the favorite fishing spots were outside the Golden Gate, just beyond the waves breaking on the rocks and sandy beaches. It took great skill to manage the boats so they did not drift ashore and be wrecked. In terms of money, the rewards were very low, if today's standards of value are to serve as a measure. The average fisherman made $2 or $3 a week, sometimes as much as $5. But, on the other hand, a loaf of bread could be bought for less than five cents, and good red wine came from grapes that could be purchased for $5 a ton.

Today, as in the past, it is the fishing fleet, operated by the grandsons and great-grandsons of these past generations, which make Fisherman’s Wharf a place of activity; the center of an ocean-oriented industry beloved by native San Franciscans and visitors alike.