There’s a lot of new stuff happening in Fisherman’s Wharf, and the place is not just for tourists. That’s the mantra of Rachel Brown of the Fisherman’s Wharf Community Benefit District, a group of business and property owners aimed at enhancing San Francisco’s waterfront and enriching visitors’ experiences in the 30-block, 143-acre region that got its name in the late 19th century, when Italian immigrant fishermen came to The City.
San Francisco’s Fisherman’s Wharf is one of the City’s iconic destinations for tourists from around the world, along with Alcatraz, Chinatown, Union Square and Coit Tower. Join Tom Wilmer in San Francisco for a visit with Rachel Brown, Marketing and Communications Director for the Fisherman’s Wharf Community Benefit District.
For the first time in almost two decades, a fisherman sold fish straight from his boat at Fisherman’s Wharf. Giuseppe “Joe” Pennisi sold about 230 pounds of rockfish, petrale sole and other fish from his boat on Saturday and Sunday, making him the first to take part in a pilot program at the Port of San Francisco that allows fishermen to sell directly to retail customers from their boats.
The Cannery Courtyard is home to San Francisco’s newest pop-up market. Launching this Sunday, September 10, the Artisan & Craftsman Marketplace will take place on the second Sunday of every month from 11a.m. - 5 p.m.